When you have a product to sell online, a question comes in your mind “how can I promote my product?”.
It doesn’t matter how unique your product is – if you don’t promote, it’s not going to get its real exposure.
So, its very important to know how can you promote the product and earn maximum income through it – more than you expected!
You might not know about my eBook that has earned me 4 figured money in the past year. One amazing thing is that it is getting good number of sales even today and people keeps asking more details about the product and shows interest to buy it.
The eBook is Backlink Exposure, it is a step by step guide to get unlimited high PR backlinks.
How I started?
After doing some research about SEO, I wrote an eBook containing my unique idea to get high quality backlinks that have real PR in its actual page. I was sure it’s going to be sell like crazy – as I though, result gave me a good surprise!
A year ago, I started to sell my eBook at IMTalk forum which is one of the great internet marketing forum.
As an active member, I’m able to create good relation with new and existing members. I just didn’t stop sharing my knowledges in that forum.
With growing reputation I thought of releasing my eBook at IMTalk marketplace where most of the people keep eye on. On March 2011, I announced my newly written eBook and on the same day I gave some review copy to the trusted members.
From those members I got super raving reviews that can actually make people buy the eBook without thinking another second. Then my hard researched idea started to pay me right that moment.
Headline – you may call it ‘title’ matters it all
The world ‘Headline’ itself clarifies how important it is. In simple words, it’s a key of better conversion.
Mostly, people decides whether to buy product or not by just reading its main headline. Its going to be your bad luck if the headlines of sale page looks too generic.
I spent a day just to decide what title to use and what could bring more conversion. Yes, you should NOT use the false title just to make more sales – that definitely make people to think you’re selling a crap like other scammers do.
Look at the examples below:
Example #1 Guide to Get High Quality Backlinks and Make Money Through It
Example #2 Step by Step Guide to Get 1000s of Actual High PR DoFollow Backlinks and Make Upto $200 From It!
Which one sounds better? The second one looks so promising While the first one looks very generic.
I used the same second headline in the sales thread of the forum which brought me in more number of sales.
The point is, the title should be specified very clearly so the buyers can understand what they will get getting after purchasing the eBook.
Highlight ‘features’ in bold, italic and underlined bullet points
This is my secret of getting very good number of sales – highlight all the major features that can attract people.
Namely, highlighting all those features in bullet point list worked very well for me.
Why use highlighted bullet points?
- It can attract the people. You can get 100s of buyers in just a month.
- You’ll get awesome raving reviews from buyers.
- Some people are so lazy that don’t see what you’re offering. So, highlight your best features can magically attracts the eyeballs just like this!
- Lets assume you didn’t read this sentence but you can still notice this word very easily.
- Using this trick actually helped me to boost my earnings by 25%.
If you want to get most of out writing super bullet points, read 8 quick tips to write bullet points from Robert, CopyBlogger chief writer.
Offer something as the bonus
Offering some for free as a bonus is one of the greatest idea I’ve ever come up with.
Many of my eBook buyers said, “Bonus itself is worth the money”. It means they’ve found the bonus product much useful that worth the price of the real eBook.
People intends to buy your product if you’ve something that really worth the money. In case, if people didn’t like your product then they’ll still have ‘bonus’ product which make them feel they just did a right investment.
Worth price of bonus product could maximize the sales. So its better to mention its worth price even though you don’t charge for it.
Here’s an example:
Example #1 Buy Now and get free bonus
Example #2 Buy Now and get free bonus (worth $20)
In the second example the worth value is mentioned which makes people more concerned about the real worth of bonus which they’ll get for free after purchasing the eBook.
I’ve found that some people even purchased my eBook just to grab the bonus product I offered for free as a gift.
Let them review. More review = More earnings
After getting good number of buyers, I asked them to post honest review in the forum sales thread.
Surprisingly, I got awesome positive reviews from all the buyers. In fact, they were happy with my eBook as they found my idea unique and thanked me for sharing the idea.
I collected all these reviews in one place of original sales thread so anyone could read the reviews.
Here another important thing is to highlight the good words of each review or testimonial.
Here’s another good example for this:
Example #1 His eBook has earned me $50 in first day!
Example #2 His eBook has earned me $50 in first day!
In above example #2 review sounds more interesting than the first one.
High majority of people purchased the eBook just by reading the reviews which I got from previous buyers and trusted members of IMTalk forum.
Getting reviews and experience from previous buyers not only increase number sales but also helps to build trust on you by the future possible buyers.
Bonus Tips (that work!)
Here’s some extra tips I used to maximize number of sales of my eBook:
- I also created a dedicated sales page with all important material. If you’re not familiar with writing awesome sales page then you can outsource it in cheap price at Fiverr. Once the sales page is ready, give it a blast and grab some people to visit by sharing it to best social media sites for traffic.
- Before you sell your eBook, create a stand out image cover for it. It make people to believe that you’re genuine seller and help them to confirm you’re not a scammer. You can create a eBook cover image from here for free!
- Ask each and every buyer to review your eBook and present it in the sales page. Don’t be afraid of getting negative review – you’ll may get some. In that case just don’t mention the negative reviews in your sales page.
Keep looking, don’t settle. – Steve Jobs
Well, that’s how I worked and I think Steve Jobs was right indeed.
All these techniques are proven ways to get most out of eBook selling business. I had earned altogether 4 figure from my very first eBook. I never though I could have this great experience of selling good number of copies.
If you want to have same kind of experience the go take your first step action!
Have you ever sold your own digital product or eBook online? I love to hear your experience, share it via comment below!